AFRICA RISING: How 900 million african consumers offer more than you think by Vijay Mahajan
If you’re thinking globally or working in international development, this book is an interesting read. We attended a session by author Vijay in Toronto in November and he’s a compelling and passionate speaker. There are videos of his presentations on Utube.
The title says it all …. 900 Million consumers in Africa … a market growing faster than any others in the world and a place where Indian and Chinese businesses are rapidly expanding. To maintain growth rates, ought international companies not be considering this as a serious market? For International Development types – how can you leverage his reasearch to make his case to businesses that provide products, services and jobs in Africa? Check out Vijay Mahajan on YouTube to hear a great summary of his research.
